LOC13:20
10:20 GMT
GENEVA, Nov 15 (KUNA) -- The European Broadcasting Union (EBU) has launched
a campaign for all new radios and mobile devices to be fitted with a
'Euro-Chip', which will give Digital Radio vital impetus and a surer future in
Europe.
Euro-Chip integrates the main radio standards, such as digital
(DAB/DAB+/DMB) and analogue (FM), into one universal radio receiver,
overcoming incompatibilities and bringing important benefits to broadcasters,
manufacturers and consumers.
Owners of any device containing a live Euro-Chip - including smartphones
and tablets - can enjoy cost-free broadcast reception, even as they cross
international borders or pass between digital and analogue signals.
Crucially, Euro-Chipped smartphones will draw younger people to radio; EBU
research consistently confirms that it is the device, and not the delivery
system, that matters most to them.
The technology will also enhance radio's role as the optimum communications
medium in the event of networks failure, during for instance, natural
disasters; at these pressured times, broadcast networks usually continue to
work.
EBU President Jean-Paul Philippot said: "Radio is extremely popular in
Europe, but it has not enjoyed the same momentum as television, notably in the
consumer electronics sphere. We want to send a clear signal that the EBU is
determined to make radio a key part of Europe's digital future." (end)
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KUNA 151320 Nov 12NNNN