KUWAIT, Jan 19 (KUNA) -- Assistant Undersecretary for Support Services at the Ministry of Information Salem Al-Watyan said Kuwait's pavilion at Expo 2025 Osaka, titled "Visionary Lighthouse," winning the Silver Award at BrandEx 2026 for Architecture, Best Thematic Exhibition is a global achievement.
Speaking to KUNA on Monday, Al-Watyan said the award reflects continued support from the political leadership and aligns with the ministry's strategy to strengthen high-quality international participation and deepen Kuwait's cultural and media presence at major global events.
This helps build a positive image of the country and activates soft power as a key tool of cultural and media diplomacy through creative, modern and interactive experiences that highlight national identity, he explained.
The achievement reflects the support of Minister of Information and Culture and Minister of State for Youth Affairs Abdulrahman Al-Mutairi, who stresses that international participation should be strategic platforms illustrating Kuwait's humanitarian values and deep-rooted heritage through modern, people-centered communication, he added.
The ministry aimed to make Kuwait's Expo 2025 pavilion a leading model for using culture and media to support national goals, strengthen international partnerships, and spotlight Kuwait's future vision in culture, education and sustainability, Al-Watyan mentioned.
He reiterated the ministry will continue supporting well-planned and impactful international participation that supports its strategy and strengthens Kuwait's position on the global cultural and media map. (end) mdm.lr