Date : 30/11/2001
MARKETING CAMPAIGNS OVERBOARD OR SUFFICIENT
KUWAIT -- HE POINTED THAT SUCH PRODUCTS USES VERY LURING MARKETING
TECHNIQUES WHICH HELPS IN SPREADING THEM IN THE MARKET.
MOST OF THE MARKETING CAMPAIGNS AIM AT MAINTAINING THE SHARE IN THE KUWAITI
MARKET AND NOT LOSING GROUND TO ANOTHER BRAND NAME, NASR ALLAH SAID, POINTING
THAT THE CAMPAIGNS ARE OF AN "IMPORTANCE" TO THE COMPANIES.
THE SALES MANAGER IN AL-YOUSIFI ELECTRONICS COMPANY WAEL DEEB TOLD KUNA
THAT WHEN A CONSUMERS BUYS A PRODUCTS HE DOES NOT ONLY LOOK FOR THE GIFTS OR
THE RAFFLES BUT BECAUSE HE NEEDS THE PRODUCTS AND HE BELIEVES THAT THE
PRODUCTS THAT HE BOUGHT IS THE BEST ONE FROM HIS VIEW POINT.
CONSUMERS ARE THE PRIMARY BENEFICIARIES FROM THE ONGOING MARKETING
CAMPAIGNS BECAUSE THEY CAN OBTAIN THE BEST OFFERS AVAILABLE AS WELL AS POST
SALE SERVICES, HE SAID.
MEANWHILE, SOME CONSUMERS TOLD KUNA THAT THE MARKETING CAMPAIGNS ARE
SOMETIMES VERY USEFUL WHEN THEY INFORM THEM ABOUT NEW PRODUCTS OR NEW
FINANCIAL DEALS.
ON THE OTHER HAND, SOME CONSUMERS SAID THAT SOME CAMPAIGNS MAKES THE LINE
BETWEEN LUXURIES AND NECESSITIES BLURRY AND THE CONSUMER GET DRIFTED INTO
BUYING PRODUCTS WHICH HE DOES NOT REALLY NEED. (MORE)
Y.BK
KUNA 301313 Nov 01NNNN