LONDON, June 7 (KUNA) -- An advertising campaign aimed at combating
negative perceptions of Muslims was launched Monday as a new poll showed a
majority of people in the UK associate Islam with terrorism, the organizers
"The Inspired By Muhammad" campaign on the London Underground, bus stops,
and taxis will feature pictures of Muslim professionals including TV presenter
and Islam convert Kristiane Backer.
Organizer "the Exploring Islam Foundation" said the campaign aims to
highlight the Prophet Mohamed's teachings to Muslims on the importance of the
environment, gender equality, and social justice.
The launch comes as an online survey of 2,152 UK adults carried out last
month showed 58 percent of people associate Islam with extremism and 50
percent associate the world religion with terrorism.
The poll also found that 69 percent believe Islam encourages the repression
Remona Aly, campaigns director of the Exploring Islam Foundation, said; "We
are a group of young Muslim professionals and a lot of us have given our time
voluntarily because we are very concerned about the way our faith is perceived
by the public.
"We want to foster a greater understanding of what British Muslims are
about and our contribution to British society. We are proud of being British
and being Muslim."
A spokesman for Quilliam, the counter-extremism think tank, said; "We
welcome the 'Inspired By Muhammad' campaign as a valuable and timely step to
help improve relations and foster deeper understanding between British
"This campaign is important because it can help non-Muslims to better
understand the faith that inspires and guides their Muslim friends,
neighbours, and colleagues.
"This initiative also helps British Muslims reclaim the Prophet Mohamed as
a time-honored guide for peace, compassion, and social justice from those who
seek to twist his teachings."(end)
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