Kuwait chairs Arab Media Excellence Award Cmte's 10th round

CAIRO, Jan 25 (KUNA) -- The Arab Media Excellence Award Committee began its 10th session on Sunday under Kuwait's chairmanship as sponsor of the award, to review its content and proposals to develop its categories, which include print, television, radio, and digital media.
Opening the meeting, Director of Al-Arabiya Channel at Kuwait Television (KTV) Talal Al-Haifi said the award reflects a shared Arab ambition to elevate media standards and encourage creators who carry the responsibility of words and images with professionalism.
The meeting displays belief in joint Arab media as a key soft power tool that unites Arab people and spotlights their identity globally, he mentioned.
Kuwait's Minister of Information and Culture and Minister of State for Youth Affairs Abdulrahman Al-Mutairi is giving the meeting special attention, Al-Haifi noted, underlining the importance of joint Arab media work in strengthening cooperation among Arab states.
The session is being supervised by Assistant Undersecretary for Radio and Television Sector at the Ministry of Information Turki Al-Mutairi and Assistant Undersecretary for Support Services at the Ministry of Information Salem Al-Watyan, he added.
The committee's role goes beyond organization to setting benchmarks for creativity and professionalism, he explained, expressing hope for productive discussions that enhance the award's value and impact.
Meanwhile, Arab League Assistant Secretary General and Head of the Media and Communication Sector Ambassador Ahmad Khattabi commended Kuwait's support and sponsorship of the award under the Arab League.
The committee meeting is an opportunity to exchange views on improving the award's performance and institutional framework, he added.
The award is a strategic tool to raise professional standards, encourage quality and innovation, and illustrate distinguished media models across platforms, with a focus on issues related to people and development, especially youth and vulnerable groups, Khattabi explained.
Proposals include establishing a board of trustees made up of experienced media figures, overseen by the Arab League General Secretariat and Kuwait, to strengthen quality, transparency, and credibility, he added.
The award's rules require submitted works to avoid interference in member states' internal affairs, refrain from stirring political disputes, and respect societal values and beliefs in line with the media code of ethics, he noted.
Digital transformation and the impact of artificial intelligence (AI) were recently included among the award's fields due to their growing influence on media ethics and content production, he explained, calling for the responsible use of AI to support development and the UN 2030 Sustainable Development Goals (SDGs).
The meeting is also discussing the award's theme and titles, selecting the category for the 10th edition, agreeing on the content of the 10th edition announcement, and reviewing development proposals. (end) mm.lr