LOC13:24
10:24 GMT
KUNA media development center concludes its training program "Modern Approaches in Media and Public Relations"
KUWAIT, Oct 30 (KUNA) -- Kuwait News Agency's (KUNA) media development center concluded Thursday its training program "Modern Approaches in Media and Public Relations," which began last Sunday.
Participants were from KUNA, the Interior Ministry, Commerce Ministry, Kuwait Ports Authority, and Supreme Council for Planning and Development.
The program, delivered by Dr. Rashid Al-Helfi, Director of Development and Training at the Electronic Media Union, and educational technology specialist Sara Hussein from the Ministry of Education, addressed modern developments in media and public relations.
It emphasized their role in enhancing institutional communication and promoting a positive societal image, integrating theory with practical case studies.
Dr. Al-Helfi said the program aimed to develop professional skills in line with digital-era requirements, focusing on creative messaging and building positive institutional perceptions.
It also trained participants in preparing media content, crafting communication messages, and using social media to support organizational plans, underscoring the importance of continuous professional development in global media.
Sara Hussein said the program provided a platform for experience exchange, expanding participants' knowledge of modern public relations practices and reinforcing teamwork between media and PR units to achieve institutional goals.
She stressed that professional communication based on ethics and transparency is key to successful media work. (end)
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