DUBAI, May 27 (KUNA) -- A pan-Arab media summit in Dubai is tantamount to a creative "platform" aiming to ratchet up the quality of the industry's content across the region, Kuwaiti Minister of Information and Culture Abdulrahman Al-Mutairi said on Tuesday.
Serving as the representative of His Highness the Prime Minister Sheikh Ahmad Al-Abdullah Al-Ahmad Al-Sabah to the summit, the Kuwaiti minister, who doubles as minister of state for youth affairs, spoke of how cutting-edge technology like Artificial Intelligence (AI) can be employed as a tool to create more riveting media content, resulting in more "efficient and timely" productions, he said.
He went on to cite a long-term strategy his ministry has assembled that revolves around digital infrastructure and investment in AI tools, which he said can be useful in gauging "public trends", in addition to the recently-launched "Platform 51" which defies conventional broadcasting methods by delivering content through wireless waves.
The minister spoke of the challenge in delivering news with both "speed and accuracy," at a time where social media has emerged as the first source through which people access news, which behooves outlets to operate with more transparency and efficiency, he underlined.
On the recent transformation the role of media outlets has seen, the Kuwaiti information minister said the industry has morphed into a "content creator" rather than a news provider, a change that has become necessary in keeping up with the latest social trends, he said.
Accelerating a digital drive has now become the perennial goal of media bodies across the wider Arab region, a strategy that has seen rapid progress across public and private sectors alike over the course of the last five years, the minister said.
Some 8,000 renowned media personalities and content creators are coming together for the three-day summit in Dubai to look into the latest industry trends and developments. (end) skm.nam