By Mahdi Nimr
MILAN, April 25 (KUNA) -- Kuwait awaits a "spectacular" and eye-catching presence at the upcoming 'Expo Milan 2015' next May 1 as work in the Kuwaiti pavilion is almost finished by the renowned NUSSLI company.
Interviewed by Kuwait News Agency (KUNA), Dietmar Kautschitz, Managing Director at NUSSLI Italia said the aim of the Kuwaiti pavilion at Expo Milano 2015 is to present the extraordinary mix of culture and tradition, but also contemporary and scientific aspects which form the foundation of Kuwaiti culture.
He said that the purpose of his visit to Kuwait, last March, was aimed at discussing the latest phase of the workflow of the Kuwaiti pavilion with the officials of the Ministry of Information, saying that that the two sides were holding monthly technical committee discussion on this matter.
He added that the work is now completed, praising the latest development of the workflow which he said was "spectacular".
Kuwait's participation in the upcoming Expo Milan 2015 will be a great opportunity for Kuwait to show its real image, he said, recalling in this regard Kuwait's humanitarian contributions to the needy people around the world.
He pointed out that Kuwait's previous participation in such past events was not to the desired level, however, this year's participation will be eye-catching and "spectacular" especially as the Kuwaiti pavilion will be placed near famous pavilions of Germany, Switzerland and the United States making it stand high amongst these countries.
Kautschitz pointed out that the world wants to know more about Kuwait and what it does in terms of its humanitarian initiatives and its participation would serve in this aspect.
The basic design of the pavilion resembles the sails of a dhow, a traditional wooden boat which is still in use today in the Arabian Gulf. With its design, the Kuwaiti pavilion depicts some of the greatest challenges Kuwait faces due to its geographical location, its climate, and its vegetation and water, he added.
Asked about structure of the pavilion from inside, Kautschitz said that elements of nature such as the sun, heat, and rain are re-enacted. Sophisticated media equipment immerse visitors' five senses in a world of experience close to nature.
"From the metamorphosis of a desert landscape after a rainstorm to verdant forests, every conceivable setting has been included," he elaborated.
As a turnkey service provider, NUSSLI is responsible for the realization of the pavilion and the exhibition, as well as for the multimedia productions and the management of the pavilion's operation, he noted.
He said that theme of the pavilion "Challenge of Nature" has been selected as water, agriculture and energy are the biggest challenges that Kuwait is facing to ensure a better quality of life, aligned with sustainability. (end) mn.tg